It seems we really don't want VR glasses

It seems we really don't want VR glasses
Photo by Lucrezia Carnelos on Unsplash

Apple released the Apple Vision Pro earlier this year to much fanfare. In fact, the company projected selling 800,000 of the high-priced head sets. That number was halved by an Apple analyst in recent days. It seems we simply don't want a face computer, no matter how badly big tech companies think we do.

I went to New York City earlier this year to demo those glasses ahead of a couple of articles I wrote for TechCrunch and the impact it could have on business. As I wrote, "The question now is whether the Apple Vision Pro (AVP), released last week with much ballyhoo, will move the needle at all when it comes to shifting these kinds of devices into the enterprise mainstream."

The sales figures seem to indicate the device is having a hard time landing in both the enterprise and with consumers. While there was plenty of cool factor to be found with these devices, it seems the high price tag and a lack of a defined use case has once again pushed the Apple Vision Pro and its competitors to the fringes.

I expect Apple, and others in this space, will continue to tinker with the design and the price point and try again. Perhaps a lower price tag could help push the devices deeper into the mainstream, but for now the public is not convinced.

Here's some of my recent articles on TechCrunch:
Google goes all in on generative AI at Google Cloud Next

Loft Labs brings power of virtualization to Kubernetes clusters

BigPanda launches generative AI tool designed specifically for ITOps

Wall Street doesn’t seem too keen on a potential Salesforce-Informatica pairing (with Alex Wilhelm)